The piece of work I am going to look at is a piece of letterpress print by Richard Ardagh called POP! goes the weasel. When applying 'Communication theory' and analysing this piece of work I found that Information (the source), the transmitter, channel, receiver and the destination became apparent. Using Shannon and Weaver's model of communication process I can apply this structure to this piece of print design. The information stage at the beginning would be the Designer followed by the transmitter. This is the form in which the design, in this case the letterpress print design, has taken place. The transmitter would therefore be letterpress print. Noise can occur if for example a print, unintentionally goes wrong, something is misspelled, colours do not come out how they were intended or composition of the print is incorrect, amongst other things. The next stage is the channel, the form in which the work is produced, this would be the letterpress. The content of the print is and english nursery rhyme which can be traced back the mid-19th-century. This message is clear as is the audience therefore I do not think entropy occurs. It is intended to be clear and legible therefore there is no noise inflicted on itself which means redundancy occurs instead, no resistance on the design with a neutral form of communication and little information. After the channel comes the receiver, the people who are viewing the designs. This piece of design, as well as other prints by Richard Ardagh, have recently been on show in the 'Reverting to type' exhibition, in London, where the receivers can go to view the work. As there is little noise from the channel to the receiver, the message of the design can be accurately interpreted. Therefore the destination has been reached correctly.
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