Essay Title
The portrayal of women in Coca Cola print advertisements and the comparison between a 1930's ad and a 2008.


Introduction


-The Gaze itself and how it impacts advertising
- How advertising uses the 'male gaze' to produce effective ads.


References
John Berger 'Ways of seeing'
R. Coward 'The Look' Article
L. Mulvey "Visual pleasures and narrative cinema'